Does Anyone Really Understand Strategy?
When I visit companies, having conversations with management and staff, the first thing I notice is that things are often made very complex. A lot of paper, power points, measurements and strategic goals. A lot of process charts and ambiguous concepts. A lot of meetings, which make you exhausted just looking at the agenda. I feel that there are overly many goals so that no-one can really control them, or that they are not actively promoted.
Often it is so that the employees are trying their all to reach too many goals at once without any one of them really progressing. Just when a project is about to be finished, another one is starting, leaving the previous one unfinished.
In a complex world we need clarity, transparency, simplifications and sensible strategies, which stick to mind and actions. We don’t need complex process charts and how-to manuals, which are considerably more complicated than the instruction manual of my stereo. Even the stereo wouldn’t work without the help of a professional.
From concrete observations I have moved onto studying this fascinating topic from a scientific point of view. I promise to deliver highly interesting figures and statistics on this very soon. Is anyone really familiar with the common strategy? Or what kind of strategy actually works?
The writer is CEO of Kissconsulting Ltd. She is currently writing her dissertation in University of Vaasa. She believes in the power of simple things, simple, effective strategies, clear processes and easy tools of development.